You create a website to share your knowledge and experience. You develop great content for it. Traffic trickles in but you expected a lot more. Where are all the people and why aren’t they coming to the site? Don’t be discouraged. You just entered a new stage of your business development. It’s time to direct and drive traffic to your site. However, you don’t want just any traffic. You want targeted traffic.
What is targeted traffic? Targeted traffic is the portion of traffic that is a part of your target market and arrives at your site due to marketing strategies and offers crafted specifically to grab their attention. These pre-qualified visitors can turn into leads, which can turn into buyers, then become repeat buyers, and ultimately turn into loyal customers.
With millions of websites on the internet vying for your target market’s attention, you need to actively attract and convert your ideal buyers. Of course, before you started your online business venture, you created a persona of your ideal customer and developed a niche and perhaps a sub-niche, as well.
To refresh your memory a little, an example of a broad target audience could be women. Niching that down further, an example could be middle-aged women. Going one-step further, you could target single, middle-aged, women. As you can see, you can continue niching your audience down as needed. When you know your target audience well, you can successfully market to them by providing the information and solutions they need.
While knowledge of online technology and marketing is very helpful, you don’t have to be an expert. You can learn as you go. Implementing what you learn, as you learn it, can make a real difference to your bottom line. Consider beginning with Search Engine Optimization (SEO). It’s not as scary as it sounds. In fact, it’s one of the easiest technology/marketing strategies to learn and implement. With a little knowledge about how to use keywords and a keyword research tool, you can get started right away. Just place the keywords in prominent places such as in your headlines, links, categories, descriptions, etc., in order to encourage your viewers to click, read more, and take action.
Once you have keywords in place throughout your site, make certain you create engaging content, including posts, images, and other items. Ask pertinent questions in the title or in the first paragraph to keep your audience engaged. Learn the difference between writing for your audience and writing at them.
It isn’t enough to have great website content and targeted traffic. If you want to make money, you need to sell something, whether it is something of your own or an affiliate item. While your website draws in traffic, it’s up to you to make the experience personal for your readers and profitable for your business. The best way to do both of those is by creating an email list where you can get to know your readers better and promote items they want and need. Once you have your mailing list set up, you’ll need to convert website visitors into email subscribers.
How do you get visitors to become email subscribers? Offer visitors something they just can’t turn down, in exchange for joining your list. This is often efficiently done with a “pop-up” reminder, which offers the reader something that is free only when they join by adding their email address in the email capture portion, below the offer. An email capture, marketing strategy works well on your site as well as on many social media platforms.
Social media platforms like Facebook, YouTube, Twitter, Reddit, Pinterest, and others can help you gain targeted traffic. Once you discover the social media sites that your readers favor, share post teasers, and other info on those sites to bring more targeted traffic to you. Each social media platform caters and appeals to a slightly different group of people. For you, this means that some social media sites will be a better fit for your business and its goals than other social media sites are. Make note of the social media platforms that bring you the most traffic and try out new social sites to help you stay ahead of your competition.
Getting traffic to your site isn’t difficult. Search engines can do a lot of the work for you. However, the key to getting the right traffic is to make effective use of search engines and other options available to you. Here are 51 winning website traffic ideas to help you reach your target market and your goals.
Do you need more traffic? These 51 winning website traffic ideas can help you usher your targeted traffic straight to you website. Use them one at a time to test the results or combine the ideas to meet your specific goals.
In order to get the best results, give it some time and be patient. Find what works best for you and most importantly for your customer, the results will follow.
The warrior mindset might seem like something of an anachronism. Is there really a call for warriors in this day and age? Do we really need to learn to become hard and tough, when our biggest challenges tend to involve office deadlines or money management?
The answer is yes. Mental toughness, discipline and motivation are things that can help you to excel in any aspect of your life regardless of the circumstances. These are traits we should all look to cultivate and we should all covet.
And if you need more proof of this, then you need only look to the Art of War. The Art of War is a powerful, ancient text from author Sun Tsu that was written as a military treatise in the 5th Century. This is a book of tips for military leaders in the 5th Century but it could not be more relevant today. This book is still recommended for business professionals, lawyers, artists and many others because of the relevance of the tips within. This is the perfect proof that the warrior mindset is as important than ever.
So, what can we learn from this text in particular? Here are some of the best quotes from the book and some ideas as to what they might be teaching us.
There is No Instance of a Nation Benefiting From Prolonged Warfare
This tells us of the folly of war and of the importance of finding a swift resolution to our problems. These are both lessons that are very true today in a range of scenarios. In particular, prolonged stress is incredibly bad for our health and for our psychological wellbeing, while any kind of struggle – whether it’s the slow breakdown of a relationship or a battle of office politics – is likely to cause more collateral damage the longer it goes on.
Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.
So how does one shorten a battle and reduce unnecessary bloodshed, cost and damage? One of the most important answers is to plan ahead and to be well prepared.
The supreme art of war is to subdue the enemy without fighting.
Better yet is to avoid a confrontation entirely. This way, you can conserve your resources, avoid damage on either side and maintain the moral high-ground. Consider Bruce Lee’s ‘art of fighting without fighting’ in the film Enter the Dragon. If you can subdue a situation without struggle, that is an example of being a true warrior.
The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom.
This lesson describes what it is to have the warrior’s mindset: to be able to put aside your personal whims and needs and to instead focus on something greater than yourself. And when you work toward a greater cause, that is when you can become a greater individual.
Every now and then, things will go badly wrong.
Someone will be injured, you will get lost, or you will find out that you’ve just lost a huge amount of money.
Your natural reaction now may be to panic. After all, why wouldn’t you get in a fluster? What will you do now that you’ve lost the money? What will happen to your friend or relative who just fainted and is now lying there looking very unwell?
But while panicking is natural, it’s also entirely unhelpful. If this is your response, then you will be likely to make matters worse not better and you will potentially cause more problems than you solve.
The best response is to stay calm and robotic. You may appear cold and emotionless, but this is the most efficient and useful way to react to such a situation. This is how you’re going to help everyone deal with the problem – you can panic, cry or mourn later.
The question though, is how you can overcome that initial emotional response. How can you keep cool when everything is going awry around you?
Breathe and Slow Down
The first thing to do is to step back and take a moment to breathe and to assess the situation.
That initial urge to rush in or to cry is caused by a flood of adrenaline – your fight or flight hormone. This can be immensely useful for fuelling your reaction speed, increasing muscular strength and more. Unfortunately, it also suppresses activity in the prefrontal cortex – the part of the brain that we use for future planning and reasoning.
So instead, you need to learn to control your breathing and to calm yourself down. This will reactivate your ‘rest and digest’ state via your parasympathetic nervous system. So breathe in through the stomach deeply and then let it fill your lungs.
You are not in a massive rush. If you rush, you will make matters worse. Even in time critical situations, remember the adage: less haste, more speed.
Look for the Answer
Now look for the best solution the problem at hand. Try to remove yourself emotionally from the situation by looking at it as an outsider. Think of this like an exercise and try to narrow down your actions to the most useful few options.
While in this scenario, you might be afraid to act. Each action you consider will likely have the risk of a negative outcome and might still make matters worse. But once you’ve considered carefully the options and efficiently weighed up the best course of action, the next step is simply to act. Even if you are uncertain, take positive and decisive action.
Doing this means accepting the possibility that things might go wrong and that it might be your fault. In other words, it means accepting your responsibility and being willing to shoulder that responsibility if necessary. It means being able and willing to put yourself out on a limb and to face the storm that might come.
Whether you love your job or hate it you still need to stay motivated and do a good job. Otherwise you risk losing your job altogether and this may not be something you are prepared to risk at the moment.
Motivation at work is often a two way street and your employer should take steps to keep you motivated as an employee. This can be done in several ways along with you putting in your own efforts to stay motivated.
Every employee likes to be acknowledged that they are doing a good job. This is a superb motivational tool which sometimes, unfortunately, gets overlooked. If you view yourself as a leader you may want to take on the role of acknowledging when someone has helped you at work. This could be working on a project together and achieving good results. Just take a few minutes to thank your co-worker for their efforts, it doesn’t take long but makes a person feel appreciated.
Employers can do things like conduct surveys and provide incentives when it comes to output and performance. At the same time as an employee you can provide good feedback when asked and make the effort to improve your job performance. This is important if you are looking at getting promoted in the near future.
People will stay motivated when they are given the right job. If an employer sees that a certain person is under performing a job change may be all it takes to increase their productivity.
A good employer will also provide the opportunities to allow their employees to grow. This can be done by providing training programs either during work hours or as an after hour program.
When a person strives to improve themselves you want to appreciate their efforts and reward them if necessary. If they have taken the time and effort to learn a new skill allow them to use this at work if and when possible.
Always remember that your performance at work is a direct consequence of your efforts and your motivation. At the same time you should expect and get feedback from your employer on a regular basis.
So no matter which side of the coin you are on employee or employer you can still do your best to stay motivated to do a good job, and to provide motivation and incentives to your fellow co-workers.